The Terror of Pressing Send

As a marketer, pressing send is terrifying no matter how far you are into your career. It’s the culmination of all your work. It’s about to go to thousands of people. Any mistakes you have made are about to go into the world. Once it’s out there, there is no turning back. Your only recourse is an “oops” email (more about that in a later post).

This time, for me, is the biggest send of my career. I am starting out on my own, a new venture based on the skills and experience I have built over the past 23 years. I have a lot of sends I wish I could take back, but also a lot that have hit the mark, engaged customers, driven leads, and ultimately created revenue. I have learned tremendously from both kinds and hope these sends enable me to help my future clients.

But this send is different. It’s all me, hanging out there. Will my network respond? Will I be able to pay the mortgage? Will I be able to do this without the incredible teams I have worked with over the years? I think so, otherwise, I would definitely not be doing this.

The voice of doubt still nags and I know always will. A good friend of mine recently told me I should come to love and cherish that voice, as it’s the only thing that keeps people like him and me from being insufferable assholes. He’s right.

Well, the time has come to hit send. My brilliant wife Jennie often reminds me it is possible and acceptable to feel many ways about the same thing. I feel excited, terrified, confident, anxious, hopeful, and more as I hit send this morning.

So, here it goes. Welcome to Tuned Consulting.